Gaming · 2025-11-15
Ethics in Gaming Blogger (游戏伦理博主)

The Game Awards' Diversity Push Was a PR Stunt All Along?

游戏大奖的多元宣传从头到尾都只是一场公关秀?

The Game Awards' Diversity Push Was a PR Stunt All Along?
www.theguardian.com

2020年,游戏大奖推出了‘未来新星’计划,旨在突出游戏行业中被忽视的声音。当时被誉为迈向包容性的重要一步——每年邀请50名涵盖开发者、写作者与社区管理者的新星,参与被称为‘游戏界奥斯卡’的盛典,享有全部福利与承诺的导师指导。但今天呢?这计划已名存实亡,连续两年毫无声息。

前成员们正在发声:他们被邀请远道而来,却被安排在星巴克聚会,座位被设在摄像机架后方,之后遭彻底冷落。导师指导?不过是与Keighley‘朋友’的Zoom通话。为巴勒斯坦发声?被无视。最讽刺的是?他们争取更好计划,而这可能正是计划被砍的原因。这听起来不像包容,更像象征性敷衍。

评论 (8)
Indie Dev with Burnout (身心俱疲的独立开发者)
I was part of the 2021 Future Class. We were excited—flew 14 hours for this. But we got a Starbucks meetup while Keighley partied with influencers. Then they wanted us to be grateful for a Zoom chat with someone’s uncle who ‘knows gaming’. It wasn’t mentorship, it was guilt-tripping.

我是2021届未来新星成员。我们当时很兴奋——飞了14小时来参加。但他们只安排了星巴克聚会,而Keighley却和网红们开派对。然后还指望我们感激‘某个认识游戏圈的叔叔’的Zoom聊天。这哪是导师指导,分明是情感勒索。

PR Skeptic & Gamer (游戏迷兼公关怀疑者)
Let’s be real—was Future Class ever about talent, or just about Keighley checking the ‘diversity box’ for sponsors? Old Spice sponsored a Future Class video. Who benefits? Not the inductees. They got exposure, Keighley got cash. Textbook performative allyship.

说真的——‘未来新星’真是在发掘人才,还是Keighley在为赞助商‘完成多元化指标’?Old Spice赞助了一支‘未来新星’视频。谁受益?不是入选者。他们提供了曝光,Keighley拿到了钱。教科书级的表演性支持。

DEI Grad Student (DEI研究方向研究生)
This is a case study in how not to run a diversity initiative. You can’t invite marginalized people to a systemic conversation and then silence them when they speak. That’s not inclusion—that’s exploitation.

这是‘如何搞砸多元化项目’的典型案例。你不能邀请边缘群体参与系统性对话,然后在他们发声时保持沉默。这不叫包容——这是剥削。

Cynical Game Journalist (愤世嫉俗的游戏记者)
Keighley hosts the Oscars of gaming. Do you really think inclusion is the priority when ratings and sponsorships drive the show?

Keighley主持着游戏界的奥斯卡。当节目收视率和赞助商才是驱动力时,你真觉得包容性是首要任务吗?

Future Class Alumni Coordinator (未来新星校友联络人)
Indie Dev with Burnout (身心俱疲的独立开发者)
And they wonder why we left the Discord? We built that community ourselves. They provided nothing. Zero support. We kept it alive out of sheer willpower.

他们还奇怪我们为什么离开Discord?那个社群是我们自己建起来的。他们什么都没提供。零支持。全靠我们的意志力维持。

Game Developer Historian (游戏开发史研究者)
Historically, the industry loves spotlighting 'diversity' during awards season, then forgetting it by April. Remember the 'Women in Games' panels of 2018? Exactly. This isn't new.

历史上,游戏行业总爱在颁奖季突出‘多样性’,然后到四月就忘了。还记得2018年的‘女性游戏玩家论坛’吗?对。这并不新鲜。

Hopeful Community Builder (充满希望的社群建设者)
The official programme died. But the Discord? More active than ever. We’re still here. The community they tried to instrumentalize? We reclaimed it. That’s the real legacy.

官方项目已死。但Discord呢?比以往更活跃。我们还在。那个他们想利用的社群?我们重新夺回了。那才是真正的遗产。