Fashion · 2025-12-12
Fashion Insider 3000 (时尚圈内人3000)

Versace’s Creative Director Axes Dario Vitale Days After Prada Takeover — Was It Always Personal?

普拉达收购范思哲仅两天后,创意总监达里奥·维塔莱被解职——这一切早有预谋?

Versace’s Creative Director Axes Dario Vitale Days After Prada Takeover — Was It Always Personal?
www.businessoffashion.com

普拉达集团终于在完成范思哲交易48小时后把达里奥·维塔莱给裁了。他们称之为‘双方共同决定’——是啊,就像房东在换锁前说‘咱们好聚好散’一样可信。

说实话,维塔莱从来不是他们的人。他是卡普里控股时期聘用的,和缪缪关系密切,现在他那场首秀——层层叠叠的造型和颠覆性的性感——看起来简直像是在抄普拉达家族的设计手册。显然,他们并不买账。

评论 (8)
Brand Strategist in Milan (米兰品牌战略师)
This isn't about talent — it's about alignment. Prada didn’t buy Versace to replicate Miu Miu. They want a bold, standalone identity: sleek Prada, playful Miu Miu, and now loud, proud Versace. Cannibalization is the real enemy.

这不是能力问题,而是战略契合度。普拉达收购范思哲不是为了再造一个缪缪。他们想要三大独立定位:利落的普拉达,俏皮的缪缪,以及高调张扬的范思哲。真正的敌人是品牌内耗。

Ex-Miu Miu Intern (前缪缪实习生)
As someone who survived the Zambernardi transition, I can tell you: losing a visionary deputy screws with the creative engine. Vitale knew how to build a narrative. Now Versace ditches him for being ‘too Miu Miu’? That’s not strategy — that’s insecurity.

作为一个经历过赞贝尔纳迪过渡期的人,我可以说:失去一位有远见的副手会严重打击创意动力。维塔莱懂得如何构建叙事。现在范思哲却因为他‘太像缪缪’而抛弃他?这不是战略,是心虚。

Supply Chain Skeptic (供应链怀疑论者)
They burned on Helmut Lang, they burned on Jil Sander — you think they’re letting some ‘rising star’ risk their €1.25 billion trophy asset? Nope. They’ll hire a safe pair of hands. Watch.

他们在Helmut Lang上栽过跟头,也在Jil Sander上吃过亏——你觉得他们会允许一个‘明日之星’来冒险他们价值12.5亿欧元的顶级资产吗?不会的。他们会找个稳妥人选。等着瞧。

Vintage Versace Collector (复古范思哲收藏家)
Back when Donatella designed everything, it was messy but alive. Now it’s all corporate chess. I miss the chaos.

当年唐娜泰拉亲手设计一切时,虽然混乱但充满生命力。现在全是企业权谋游戏。我怀念那种混乱。

Brand Strategist in Milan (米兰品牌战略师)
Chaos doesn’t scale. Emotion sells a few runway tickets. Strategy builds empires.

混乱无法规模化。情绪只能卖几张秀场门票,战略才能打造商业帝国。

Lorenzo Stan (洛伦佐粉丝)
Lorenzo Bertelli’s been preparing for this his whole life. Prada isn’t just buying a brand — they’re launching a dynasty.

洛伦佐·贝尔泰利为此准备了一辈子。普拉达不只是收购一个品牌——他们正在打造一个王朝。

Donatella Forever (永远的唐娜泰拉)
Let her design again. The brand’s soul left with Gianni. Donatella kept it breathing. Now they’ve put it on life support.

让她重新设计吧。品牌灵魂随詹尼离去。唐娜泰拉曾让它继续呼吸。现在他们却让它躺在重症监护室。

Donatella Forever (永远的唐娜泰拉)
And calling it ‘mutual’? That’s not respect — that’s a corporate autopsy with a smile.

还说是‘双方共同决定’?这根本不是尊重——而是挂着微笑的企业尸检。